How do YOU Pitch Your Expertise? What are YOU Known for? A Branding Tip
Consider these questions:
- What are you "known" for?
- What are you the "go to" person for?
- When work associates think of you, what is "key expertise" that comes to their mind?
- If you had a "byline" underneath your name on your office door, what would it say?
- When your clients or customers think of you, what is the key value element that comes to their mind?
To survive and thrive in the "new world" job market, it is absolutely essential that you develop and brand yourself as an expert in an area of high value.
Take an inventory of your key strengths and key skills and identify those that you and others would rate you as a "10" in. Are those highest-ranked strengths and skills considered extremely valuable to your current employer and to your clients/customers? THEY MUST BE. It is in the best interest of both your employer AND your own professional achievement that they must be. If not, you've either GOT TO focus on developing strengths and skills that do add the greatest value OR you've GOT TO find a position or opportunity where your existing highest-ranked skills and strengths DO add tremendous value.
STOP and take a close look TODAY at your areas of expertise. GO DEEPER into those that add the greatest value in your current situation. Take personal responsibility for the learning you may need to hone those strengths, and aggressively seek out projects, assignments and opportunities to apply those deep areas of expertise.
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Andy Robinson
CEO and Executive Coach
CRG Leadership Institute LLC
239-285-5575
Andy.Robinson@CRGLeaders.com
www.StrategicThinkingPartner.com
www.AndyOnLinkedIn.com
